10 ways to turn old leads into new business. Nonetheless, advertising is still a great way to increase exposure and get the word out about your brand, plus generate Internet leads that matter to your business. Sometimes the best way to find leads online is to track them down yourself! Regular communication is the key to turning a lead into a sale. The quicker you make contact, the more meaningful your leads will be. In simple English, your lead gen forms themselves can’t convert your visitors into leads. ROI on PPC ads is typically very good. Rather than waiting and hoping that they will come to your page and become your fan, you should email them an invitation to your fan page right away. 4. You need to know what percentage of your Web prospects are “tire-kickers” who are just curious about the price of your product or service. Most insurance agencies and companies either send all leads directly to their team to contact and transfer hot leads. Create an infographic on the history of curtains, or write an entertaining article on notable curtains from historic paintings or events. It’s inexpensive, endlessly customizable, and can help you deliver the right message at exactly the right time, opening doors and starting conversations that will eventually create a sale. Sometimes, instead of finding the prospects, they will find you. You could talk about safety standards, and even point out unique toys you carry that are safe for very young children. If you’re not familiar with the phrase conversion rate, it’s exactly what it sounds like: the rate at which a website visitor typically performs a specified action. Many times, there is no face-to-face contact with the prospect. Content marketing can come in many forms, from blog posts to infographics to whitepapers. Try polling your audience. With these leads, agents can find a higher, more consistent volume of prospects, as well as increased potential revenue. Email marketing is a great way to nurture your online leads. If you’re struggling with finding leads online, connect with WebFX. On-page optimization can be very tricky, and if there’s a lot of competition for your product or service, you may have a tough time ranking. SEO is hugely important to ensure that your site shows up in the search results for the keywords and phrases most relevant to your business. Not surprisingly, many people who come across the idea or phrase have the same question. They automate many tasks that companies still do by hand, such as assigning, working and tracking leads. Does the company recycle leads from others? Rather than waiting and hoping that they will come to your page and become your fan, you should email them an invitation to your fan page right away. … CRO often involves A/B tests to compare one version of a page to another to determine which is more effective on driving conversions. Instead of relying on magazine ads or brochures, consider deploying highly targeted online advertising. Buying internet insurance leads and informing them of your Facebook fan page is not sufficient to securely connect with your internet leads. Immediately gain the trust and respect of each prospect you meet with? However, Consultative Selling goes far beyond asking questions to guide people to self-discovery of their own financial concerns, there's an even deeper reason. Internet leads have a checkered reputation in the industry - a number of agents/brokers have either been burned by a bad experience with a lead-generator in the past or have been swayed by horror stories of poor performance. An Internet lead is generated when an Internet user visits your business’s website and submits information via a Web form or email to express their interest in your business’s products or services and request to be contacted by your business. If you haven’t attended a webinar before, it’s essentially an online seminar that is (usually) free to attend. However, print media is no longer as effective as it once was, and the results are difficult (if not impossible) to track. Pick a distribution method: With Internet leads, efficient distribution can make the difference between success and failure. How to Work Real Estate Internet Leads Without Going Crazy: Top 5 Blackberry Apps For Real Estate Agents: A Real Estate Agent's Guide to Blogging - What You Should Blog About : Real Estate Brokers/Agents Increase Market Share By Teamwork/Partnering: Stage Your Own Appearance To Convey An Appropriate Image To Your Real Estate Customers And Clients: Real Estate Marketing Strategies: 7 … As a salesperson or business owner, you’re already well aware of the power of the internet. Agents/brokers should contact the providers they're interested in and ask them these questions: How are the leads generated? After selecting dependable lead providers, agents/brokers can customize the filtering process so they obtain only those leads suitable for their products and most likely to close. Optimize your website for high visibility. Page Speed Optimization Pricing: How Much Does It Cost? There are several different systems from which to choose. For example, let’s say your company sells curtains and curtain rods. If you carry a wide variety of toys for infants and toddlers, you may consider yourself an expert on toy safety and choking hazards. Identify pages with poor conversion rates, and set up A/B or multivariate tests to compare and contrast elements that you think may be affecting your conversions. Instead, you’ll want to use a combination of lead generation ideas and tools to establish, nurture, and grow relationships with potential buyers — which will ultimately lead to generating Internet leads that offer long-term value. Out of ideas? By changing how they contact, manage and distribute leads, agents/brokers can use Internet leads to increase their financial results for years to come!