You should try Communication Studies or Mass Communications. ... “People considering this major should have an innate curiosity about everything.” Thomas A. Bowers, James L. Knight Professor and Senior Associate Dean, School of Journalism and Mass … One area where the individual involved in public relations is going to take a lot of heat is when their company is under fire in the media. If you like designing ads and improving a company’s sales volume, then an advertising major is likely going to fit your career goals better than a major in public relations. If you want to be a copywriter, designer, or art director, consider an education in advertising, design, public relations, or marketing. Whether you're interested in creating a brand image and messaging guidelines or you'd rather work more on the financial side, setting quotas and pricing structures, there is a lot you can do with a marketing degree. Should You Major in Advertising or Public Relations. If you think you answered incorrectly, you can always go back to any question and change your answer. >  Contact Us Sometimes these two fields of study seem to overlap so much that it is hard to tell one from the other. There are many reasons to major in advertising, including the skills one acquires, the diversity of employment opportunities and the various concentrations available. Upon closer self-analysis, you probably already know which major is a better fit for your personality and the skills you already possess. Another impending and troubling reality is that several blue collar jobs are in danger. Education Under Attack: How Education Affects Modern Careers, Top 3 Things to Keep in Mind When Starting a Business Buying and Selling Cars. >   Sitemap But after some time, the company changes, the coworkers change, and perspectives change as well, leading to various issues. Choosing an Advertising Degree Program . Many of these companies know that baby boomers are retiring, making the need for a new group of qualified employees important. Are you considering majoring in marketing, but you're not sure if it's the right fit for you? Some programs will focus exclusively on advertising while others emphasize advertising in addition to marketing or sales. Why Should I Major in Advertising?. . Delivery services are being transferred to both driverless vehicles and drones using smart technology. What Are Some Reasons One Would Be Interested in Advertising As a Career? Master's degree applicants must have a bachelor's or higher. A school may have its own professional ad agency where students receive credit for creating projects for actual clients. Of course, this factor for determining which major to pursue is based in the assumption that you are money motivated. For graduates who are interested in working and living in a large city, a career in advertising might be the way to go. Then you may find that you will enjoy a major in public relations far more than a major in advertising. Study.com College Advisor that can help you compare costs and options. Popular Career Paths for Marketing Majors. It is estimated that about  of all jobs created by 2020 are going to require college education. For example, truck driving and delivery services are going through changes that are going to affect people later on. A primary reason to consider a major in marketing is the diverse array of subdisciplines in the field. Many employers only hire graduates with accredited marketing degrees, and professional certifications may also require an accredited degree. With a marketing degree, you will fine-tune those skills, and become more interpersonal, analytical, and persuasive. Becoming the next Coco Chanel or Oscar de la Renta, however, isn’t overnight success. Afterwards, you'll have the option to speak to an independent Required fields are marked *, >   About Us This make sense since several jobs are springing up within the digital world. Exceptional Communication Skills By the time you graduate with a degree in . >  FAQs, >   Reviews Advertising programs offer students ample opportunities to prepare for a career in … For example, coding and programming are becoming more important in this society. Retrieved from https://study.com/articles/Why_Should_I_Major_in_Advertising.html. All rights reserved. Your email address will not be published. Maybe pursuing your passion is truly what will make you happiest and satisfied. However, if you like being in the spotlight and speaking with the public as a representative of a company, persuading people why your company is good for the community, meeting the needs of consumers and explaining why your company is a hit for share holders. >   Keto T Shirts Connect with 5. What College Degree Do I Need for a Career in Advertising? Curriculum, relevancy of sample programs, and outcomes will vary by school. Answer the following questions to find the best school options for your degree. Prefer to get a call back? Something like a serious data breach might occur, and it will be your job to step out into the media spotlight and be the person who gets the brunt of the criticism when the hard questions are asked about your company. Marketing is the process of introducing buyers (either consumers or businesses) to the products or services a company offers. There are still Americans out there who value education and want this war against education to be snuffed out. It seems that some conservative Americans think that education leans too far to the left, which may be putting their beliefs in danger. 3. Students who earn associate, bachelor's, master's and doctorate degrees in marketing can pursue a variety of careers. Earn Transferable Credit & Get your Degree. They want someone with a specific skill," Chiagouris says. In fact, the majority of the public relations jobs exist in third party public relations companies. The following are a few areas of consideration to use as points to help you decide which field is best for pursuing a major in advertising versus a major in public relations. pursue a different type of degree like business management or advertising The reason this is such an important concern to address is because most companies do not have a public relations department. This test is not based on any scientific study whatsoever. As the avenues for advertising continue to expand into the digital world, diverse careers in marketing are opening up. It's a good time to be an advertising major. When choosing the field … Get a quick view of the requirements as... An admission advisor from each school can provide more info about: Get Started with Southern New Hampshire University, Get Started with Purdue University Global, Get Started with Colorado Christian University, Get Started with Colorado State University Global. When choosing a major for a career path, it will often come down to dollars and sense. Read on to find out about the process of majoring in advertising. With a degree in advertising from Marquette, you’ll have all the tools you need to find the job of your dreams. Must be a high school graduate or have completed GED. In fact, the budgeting for such individuals to be on staff is reserved for corporations that tend to be larger and which have lots of excess money to spend on public relations professionals to send out to represent these corporations to the media, the community and shareholders alike, for example. Learn more about the program... Students interested in studying advertising in Chicago, IL, have only a few schools to choose from. If you are unsure, there is no harm in attempting to gain some insight into the advertising and public relations careers first hand before making your final decision on which major you will pursue. Advertising offers students several areas of concentration, allowing them to fulfill their career goals in areas that interest them and make use of their strengths. 16 Mar 2021 accessed. What GMAT Scores Are Required for the Top Business Schools? You don’t sound like you’re 100% set on PR. Want expert, personalized advice that can save you a lot of time and money? Fun. Thing is, nobody excels at everything and that’s OK. The war on education does not seem to be affecting trade school, which usually focuses on . By contrast, nearly every business today has some type of marketing and advertising professionals on staff. Am I interested in sales? Do I consider my interpersonal skills to be a strong suit? You will need to honestly ask yourself which field of study you believe best fits who you are. However, if you want to be trained in these areas in college, many colleges and universities do offer these programs. We'll take a look at some of the job skills, experiential learning opportunities, and employment options available to students who pursue one of these undergraduate degrees. Advertising programs offer students ample opportunities to prepare for a career in this field. Must complete an application online and submit transcripts for their highest degree earned. For creative spirits wanting to be designers, fashion as an applied form of art brings more than just clarity. Communication is a broad major which usually includes a number of different concentrations. As the one in charge of advertising your company’s products and services to online consumers, your challenge will be oriented around managing and directing the marketing strategies that drive a consistent flow of high volume traffic to your company’s landing pages. If this is something you would be comfortable doing, then a public relations major may fit your personality and interests more than a major in advertising. Big data is another major career choice in the future since several aspects of online processes depend on algorithms, making degrees in this field vital. In your quest to decide whether or not you should major in advertising or in public relations, you should ask yourself which field of study is more likely to gain for you meaningful access to employment. College degrees leading to careers in marketing. Get a free comparison table of costs, aid, and requirements for Communications and Journalism schools. Consequently, if you want to be able to find a job in your field of study with reasonable ease, then a major in advertising will more likely give you that luxury. While some people will urge you to follow your passion, this advice has rarely ever granted people the lifestyle they desire or deserve. >   Advertise Students can choose a creative specialization in copywriting, branding, art direction or interactive ad design. If you are not able to effectively advertise to an online consumer base through such approaches, you may find that your usefulness as an advertiser is questionable at best. Find Schools. For them, fashion offers purpose—a will to live. It is easy to see just how important knowledge, degrees, and specialized skills are going to be in the future, making it vital for societies to grow. START. 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If you are creative, social, and interested in how people act or what makes them tick, a marketing degree may be the right choice for you. © copyright 2003-2021 Study.com. Of course, there may be other factors that could be contributing to this war on education, such as media outlets or propaganda that may be misinforming citizens on the impact of education. A troubling amount of American companies are struggling to fill positions because of the lack of . "Why Should I Major in Advertising?." If you are creative and like to write or design, you've probably already added advertising to your top five list of career opportunities. Graduates of an advertising degree program acquire a variety of skills that they can use in many career settings. An important area of concern for those seeking an advertising major arises from the world of business becoming more entrenched in ecommerce style business solutions and business models.